![]() Even if fans don’t step in, usually they have left a lovely permanent record of how twatty they were for all to read. Quite often you let them ramble on, and they spool out more than enough rope to hang themselves, and as often as not, a bunch of fans will come whaling in on them. They are easily dealt with on your own bit of the internet. There’s a thing on the internet called a “troll”, which everyone is well familiar with. We’re even more ruthless on the Steam community forums, because we’ve got even less control and they don’t even technically belong to us.īut let me talk to you about the dark side of indie public relations a bit. Our own blog is mercilessly and ruthlessly moderated with a low-orbit ion cannon. We’re especially careful in comments sections on the internet. For similar reasons we don’t mention /r/Games either. If too many zombies notice, you’re toast. It’s like standing in a city full of ravenous zombies, armed with a lowly fire axe, and shouting “BRAINS! HERE! GET ‘EM WHILE THEY’RE HOT!”. ![]() 4chan exists, possibly, only as an outlet for the mob. Some parts of the internet glory in the mob. Even admitting that the mob censors our thoughts and feelings and the expression thereof is risky. And we are all, whether we admit it or not in public, under strict censorship of the mob. A mob in all its feral, brutal depravity, lacking any and all of the qualities we laud upon humanity that allow us to feel so smug over all of the hapless animals that we raise ourselves over. There are truths you may not tell, in the world of public relations, for the public are fickle, and behave as a mob. There are unwritten taboos on the internet.
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